WWBB

WWBB (101.5 FM) is a radio station based in Providence, Rhode Island, known for playing classic hits from the 1970s, 1980s, and 1990s. The station's offices and studios are located on the 3rd and 4th floors of the Roland Building on Oxford Street, while its transmitting antenna is situated on the roof of One Financial Plaza in Providence. Owned by iHeartMedia, Inc., WWBB operates with a directional signal to minimize interference with Boston-based sister station WBWL.

The station's history dates back to 1955 as WTMH, later evolving through various ownership changes and call sign alterations until it became WLKW-FM in the late 1960s. In 1987, after another sale, WLKW-FM rebranded as WWBB, adopting the B101 format, initially focusing on '50s and '60s hits. By 1995, under Clear Channel Communications ownership, the playlist expanded to include more '70s songs, with further adjustments in the 2000s to include '80s music as well.

In 2014, WWBB's signal was downgraded from Class B to Class A, reducing its coverage area and focusing transmission away from Boston. This adjustment allowed sister station WBWL to enhance its reach in the Boston market. The station also maintains an HD Radio subchannel, Spa Radio, which offers easy listening and instrumental music.

WWBB has transitioned through various formats and ownership changes since its inception in 1955, adapting to market trends while maintaining a focus on classic hits.