American Family Insurance

American Family Insurance is a prominent private mutual insurance company offering a wide range of insurance products, including auto, home, life, and health, as well as investment and retirement planning services. Founded in 1927 by Herman Wittwer under the name Farmers Mutual Insurance Company, it initially targeted farmers due to their perceived lower risk profile. Over time, the company expanded its product offerings and changed its name to American Family Mutual Insurance Company in 1963. In 1995, it settled a redlining lawsuit for $16 million. The company launched the "DreamFearlessly" campaign in 2017, featuring notable ambassadors like Kathy Ireland. American Family Insurance has acquired several subsidiaries, including The General Insurance (2012), Homesite Insurance (2013), HomeGauge (2017), Networked Insights (2017), and Ameriprise Auto & Home (rebranded as Connect in 2020). It operates across 19 states and offers a variety of insurance products tailored to both personal and business needs, including optional add-ons for specific coverage requirements. The company is known for its innovative Teen Safe Driver Program, which reduced risky driving behaviors by 70%. Recognized for its safety initiatives and LGBT-friendly policies, American Family Insurance received the Teen Driving Safety Leadership Award in 2010 and was named the most LGBT-friendly insurance company by Out Magazine in 2015. Its ambassador program features prominent figures like Derek Jeter, Christian Yelich, Jonathan Scott, and John Legend. The company is also committed to charitable causes, donating $10 million towards the American Family Children’s Hospital at the University of Wisconsin and contributing nearly $1 million to ...