Lego Baby

Lego Baby, originally introduced as Duplo Primo in September 1995, was a line of bricks and toys designed for young children aged 6 to 18 months. The bricks were larger than standard Lego elements to prevent choking hazards. In 1997, the line was rebranded as Lego Primo with a yellow elephant logo and expanded to include 10 new sets. By 1999, the age range was adjusted to 3–36 months. However, the name "Primo" was dropped in 2000 due to its unintended association with "preemie," a term for premature babies. The line was then rebranded as Lego Baby and introduced new sets, including textile-based products.

In 2001, Lego released licensed sets featuring Mickey Mouse in collaboration with Disney. By 2002, the Lego Baby line was merged with Duplo to form Lego Explore. However, this merger led to confusion among consumers, who did not recognize Lego Explore as part of the existing lines. In mid-2004, Lego revived the Lego Baby brand with a teddy bear logo and launched new sets. The yellow elephant logo previously used for Primo was repurposed for the Lego Quatro line in 2004.

The Lego Baby line was discontinued in 2006. Throughout its existence, it included various products such as baby walkers, sound-making toys, and textile items, alongside traditional bricks. The line also introduced adapter pieces to allow compatibility with regular Lego bricks.